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The Cooee Brands Companies

Cooee Brands

Cooee Brands first came into existence in 2004, born out of Citer Souvenirs and Teddy & Friends. The company’s philosophy has always been based on –

“Excellent prices, exceptional quality and commitment to customer service.”

Since then, Cooee Brands has built on both of these brands, as well as developing the extremely unique retail product – My Birthday Teddy, a personalised teddy bear that has now sold more than 100,000 bears. More recently, Cooee Brands has partnered with MatchMates, a souvenir company that designs and produces high quality, Australia Made gifts and souvenirs. In an ever changing market, Cooee Brands is still here and has a vast amount of experience and wisdom to help you achieve your sales goals.

Teddy & Friends

Teddy & Friends is one of Australia’s leading soft toy wholesale suppliers. We focus on superior quality and an innovative range of products at unbeatable prices. What makes us different is our ability to respond effectively to our customer’s specific needs, quickly and efficiently.

Our collection of highly varied toys is created using the best materials available and includes more than 300 products ranging from Teddy Bears, Dogs and Farmyard animals through to Dinosaurs and Jungle animals, and everything in-between.

We develop our own range of products, with a dynamic team of designers, with a focus on producing highly appealing products that really engage your customers. We currently supply over 2,000 shops Australia-wide and continue to expand to international markets both close to home, in New Zealand and Asia, and further a field in Europe. 

Teddy & Friends also specialises in creating custom products for a wide range of companies and we are highly experienced in delivering quality products that go beyond the brief. Contact us directly to discuss your requirements.

Citer Souvenirs

Citer Souvenirs is one of Australia' s most established souvenir importers/wholesalers, operating for more than 48 years. With highly experienced sales representatives in every State and Territory, you can expect superior service and a vast knowledge of the products.

With a comprehensive product range of more than 400 product lines from plush toys to water balls and everything in between, Citer Souvenirs continues to develop innovative products year after year.

As with Teddy & Friends, we work with many companies both in Australia and internationally, to develop custom products to extremely high standards. If your company has always fancied its own custom waterball, for example, you just need to contact us and we can get the (water) ball rolling.


Matchmates is a manufacturer of quality Australian made laser cut gifts and souvenirs. The family business was established in 1997 and joined with Cooee Brands in 2012.

We supply a broad range of unique & innovative designs, which are fun and functional. The range includes coasters, placemats, fridge magnets, bookmarks, key organisers, hot plates, Christmas decorations and brooches. All these products are ideal Australian made gifts to send overseas due to their light weight.

All our products are 100% Australian Made and over 90% of our raw materials used in manufacturing and packaging are of Australian origin. All our products are laser cut and then cleaned, assembled as required and packaged by hand.

We can also customise or brand our products according to your needs – contact us directly to discuss today. 



My Birthday TeddyTM is a business that provides a range of uniquely personalised teddy bears that have either a special message, or name and birth date, embroidered forever on the paw of the teddy. These bears make an extremely special gift for any occasion – birthdays, newborns, Christmas, friendship, graduations and weddings. More than 100,000 of these teddies have been sold through our Australian business and My Birthday TeddyTM is about to launch in Europe.

If you are a retailer looking for a product that is free to set up – you are provided with the POS, sample bear and brochures, requires no stock holding, and is fulfilled and delivered by us – simply contact us and we can help you get started.


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